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Celebrity Endorsement Network represents advertising agencies, public relations firms and corporate clients in the acquisition of celebrity talent. CEN maintains a constantly updated database containing the habits, hobbies, involvements, and current contacts of well over 3,000 famous people, as well as research on each celebrity's market appeal, popularity and commercial value.
As the industry leader, CEN has secured hundreds of actors, sports figures and personalities for clients such as General Motors, Bristol-Myers; Squibb, Revlon, Ralston Foods, Anheuser-Busch, Denny's Restaurants, Hewlett-Packard, and many others. CEN packaged the first (and to date only) endorsement ever done by the "first man to walk on the moon" when we put Neil Armstrong into a print campaign for Cadillac Motor Cars. Among the numerous celebrities CEN has secured for its clients are Sylvester Stallone, Candice Bergen, James Brolin, Cindy Crawford, Lauren Hutton, Heather Locklear, Brooke Shields, Tony Gwynn, Michael Jordan, and William Shatner.
Noreen Jenney founded CEN in 1980, at a time when celebrities were just beginning to become involved in corporate advertising. Involved at the beginning of this new industry, she helped "write the book" on how celebrities would fit into this role. With a background in advertising, public relations, and marketing, Ms. Jenney was the first to offer a service to advertisers that allowed them to have someone "on their team" who knew the celebrity marketplace and could negotiate on their behalf. Since our formation, CEN has focused its efforts exclusively on celebrity acquisitions.
A voting member of the Academy of Television Arts and Sciences, Ms. Jenney helps decide which television programs and stars receive the coveted Emmy Award each year. She has spoken on such topics as the cost and effectiveness of celebrities in advertising and public relations campaigns, how casting decisions are made, and how to package a "fair" celebrity deal. Addressing subjects relating to celebrities in advertising and issues that impact a celebrity's endorsement value, Noreen has appeared on numerous television and radio programs including Entertainment Tonight, EXTRA, NBC Nightly News, CNBC, Inside Edition, and The Larry King Show. She has been quoted in many articles over the years in the Los Angeles Times, Los Angeles Daily Journal, Wall Street Journal, New York Post, USA Today, ADWEEK, Advertising Age, The Hollywood Reporter and Daily Variety, among others. She is considered an expert in her field by the national media.
Ms. Jenney has been retained as an expert witness in several cases involving celebrities in advertising.
